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Tomorrow's Workforce helped newsrooms develop training plans for mid-career journalists.

With more than a dozen partner newspapers, our four-year project demonstrated how strategic investments in newsroom training and professional development can improve the appeal and the quality of print and on-line content.
National research shows that training and development for mid- career journalists is essential to any program of change and innovation. Training helps improve content, employee satisfaction and workplace culture, which in turn improve audience satisfaction.

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     Tomorrow's Workforce wrapped up its four-year Knight Foundation
     project in June 2007 with publication of a book, "News, Improved:
     How America's Newsrooms Are Learning to Change."   The book,
     by Michele McLellan and Tim Porter, explores how dozens of
     newsrooms have used strategic training to drive print and
     on-line quality and innovation.
    
     For more information, go to
www.newsimproved.org
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Project Highlights Art

The Atlanta
Journal-Constitution,
AJC.com

The Atlanta Journal-Constitution creates a dynamic newsroom university that assures each newsroom employee of a minimum of 20 hours of training yearly, using staff input and clear goals for content to link high-quality training to what readers see in the newspaper and on line. More...

The Dothan Eagle
As the foundation of its newsroom training program, The Dothan (Ala.) Eagle asks: "What do readers want?" and provides training tied to improving the appeal and readability of the newspaper, with a strong emphasis on writing and storytelling.

La Crosse Tribune
The La Crosse (Wis.) Tribune newsroom focuses on learning more about its readers and potential readers and shaping content accordingly. It has utilized an in-depth learning plan to reduce the number of government meeting stories it publishes and focus on stories that are more compelling and relevant. In addition, the paper has started a "News Tracker" feature that updates ongoing news stories.

The News & Observer
In Raleigh, N.C., The News & Observer offers a "Development Day" program that allows staff members to take a day from their routine and take classes several times a year. Like other TW partners, The News & Observer is linking its training programs directly to content improvement goals. More...

Star Tribune
In Minneapolis' Twin Cities, the Star Tribune launches an ambitious newsroom university program in February 2006, with an emphasis on storytelling, community and reader connections and newsgathering techniques. StribU will offer staff members multiple training events each month.

Waco Tribune-Herald
The Waco (Texas) Tribune-Herald uses training to focus on key priorities on the city desk and employs a newsroom-wide development plan that utilizes the feedback of a staff training committee. These efforts have resulted in weekly training sessions and an integrated approach to tying training to content goals.